Genre — Graduation & seniors
Four years, one deadline.
Senior and graduation sessions come with a date attached. An album that arrives before the party is a different product from one that arrives after it.
Why the album sells
Parents buy it, the graduate keeps it, and relatives can order copies. Because the occasion has a date, the family knows exactly when they need it.
What changes for this job
- Production and shipping take 30 to 45 days together. Start about two months before the date, two and a half if the photographs are still being chosen.
- There is no express tier, so tell the family the date up front.
- Use copies in the cart for grandparents and relatives.
- Approval is the slow part, so send the client link early and ask for one round of corrections.
A workable flow
Build the album from the session, send the link, and ask the family to approve within a week. Choose the cover and engraving, then order.
Keep reading
Wedding photographers
A professional already took out everything weak, so the album is the edit that nobody else can make.
Family and portrait photographers
Everything is already digital and already on two phones. Getting it down to one album is the whole job.
Newborn and maternity photographers
A short session, a baby that changes in a week, and parents who will want to hold the book.