The first weeks go fast. The album does not.
Newborn sessions are short, and the baby changes within days. A small, heavy album is the keepsake parents buy once and keep out for years.
Why the album sells
The session is booked before the birth and delivered within weeks. Parents want the memory kept, and an engraved book with the baby’s name and date is the obvious next step.
What changes for this job
- The 20 × 20 cm size is compact and suits one frame per page, with a short run of spreads.
- Engrave the name and the date of birth. Up to four lines of twenty characters.
- Add the clamshell case for the book that goes in a keepsake shelf.
- Black and white sits well next to colour here. Auto Build keeps a run of black and white frames together on their own spreads.
A workable flow
Deliver the gallery as usual, then send the draft album as a private link with the order. Parents approve it on a phone, and you place the order when they do.
Wedding photographers
A professional already took out everything weak, so the album is the edit that nobody else can make.
Family and portrait photographers
Everything is already digital and already on two phones. Getting it down to one album is the whole job.
Graduation and senior photographers
The only person with photographs of the last four years is the graduate, and the date is not negotiable.